The importance of cultural sensitivities in cross-border communication is critical for any campaign to meet desired objectives. A headquarter centric approach with no connection to the ground realities is a recipe for disaster. In this episode of Mrigashira, we have with us Ray Walsh who believes that organizations need a more comprehensive strategy to make the right impact with the right messaging in target geographies beyond headquarters.
It’s been widely accepted that if a company invests in its employees, the productivity levels are far higher. Covid has brought to the fore the value of internal communications and the need for a fresh approach. In this episode of Mrigashira, Ray Walsh talks to us on the importance of an employee-first approach, and creating a team of local co-creators, with the right skills, tools and processes to take global employee communications to a new level.
Ray Walsh is a Communications and internal localization consultant and the author of “Localizing Employee Communications: A Handbook”
I think we are stillrunning organizations that are very traditional and hierarchical.