India’s video OTT market is seeing a lot of competition. In this episode of Mrigashira, Falguni Shah, Managing Director of EORTV, talks about how to create an inclusive OTT platform. Creating acceptance for all communities in society, by eliminating any kinds of biases based on gender stereotypes and orientation.

India’s video OTT market is expected to touch $12.5 billion by 2030. We are already seeing a lot of competition. This is going to undoubtedly heat up as existing players and new ones pump in investments, innovate with new concepts; and new players get ready to compete in this overcrowded market.

Listen to Managing Director of EORTV, Falguni Shah, on the channel’s launch, positioned to be inclusive, creating acceptance for all communities in society, by eliminating any kinds of biases based on gender stereotypes and orientation.

Falguni Shah has had an interesting journey of being in many corporates. Then she moved to a successful content creator. Falguni is the Founder of Footlooze Channel, Which caters to niche and premium viewers with the World’s highest subscription fees for a series. She is the Producer of Dreamzz Images Studio. which has produced many top ranking and award winning Webseries since 2018.

In Digital, being brand safe is critical.

SKIP TO: 00:18 Skip the Mrigashira intro.

SKIP TO: 01:28 Skip the guest intro.

SKIP TO: 08:27 Skip to the quote.