Is everything fair in love, war & marketing? Decipher marketing mantra in light of the recent soap war between Sebamed and HUL.
Atul Sharma on PR industry reinventing itself to remain pertinent
What are the dynamics that are forcing a paradigm shift to the way PR industry has been conducting so far?
Samar Singh Sheikhawat on alcobev industry during lockdown
Did the Alcobev industry suffer more during the pandemic induced lockdown because of its image?
Sanjay O S of BYJU’s on importance of communication for start ups
Start-ups often struggle to determine the right timing to execute their marketing strategy.
Alice Guram, Shailesh Goyal and Shishir Somani on new age media in smaller cities
There are companies that have created a niche for themselves in regional media communication.
Piali Dasgupta on role of communications in emerging business verticals
How a structured public relations approach is being used to build a narrative around a community that needs to be built.
Reshma Nandy on handling communication challenges in an ever-evolving world
COVID19 has thrown up many challenges for communications professionals across the world.
Gaurav Sarup of Vedanta Resources Limited on sustainability
Climate crisis is real and it requires a collective effort from the governments, public and common people to ensure that no more damage is done to the earth.
C. Leekha on effective communications during pandemic
How communication was designed to help the leadership steer through this crisis.
Minol Ajekar on making communications a profit center
How communication is keeping pace with the rapid developments in the pharma sector.