Brands adapting technology to help stay connected and engaged with customers, creating personalized experiences. In this episode, Charu Raizada is […]
Meena Vaidyanathan communicating for social startups
The social impact approach needs to be value-aligned and impact-driven. Brands often struggle to find the right balance between pushing […]
Bhaskar Majumdar shares his experiences on creating an employer brand, for a B2B business
In a post-pandemic world, social media has emerged as a powerful tool to tell a story even for organizations which […]
Prarthana Sibal shares insights on how to use podcasts as a communication channel
Prarthana Sibal shares her insights on podcast market across the world. It is booming and India is no exception. Indians […]
Vijay Bhat on stress and stress management
Stress is a silent killer but we don’t talk about it much. A fast-paced urban lifestyle has indeed brought us […]
Why it’s important for brands to identify potential behavioral barriers, for success by Kristina Radova
Kristina Radova, Senior Behavioral Consultant, MINDWORX Behavioral talks about the importance of identifying potential behavioral barriers for brands to succeed, […]
Anjana Menon talks on her book ‘What’s Your Story- The Essentials Business Storytelling Handbook’
In today’s digitally connected world, brands and individuals need to get their fundamentals right while communicating with their audience. There […]
Mrigashira celebrates first anniversary with its core team
We are celebrating our first anniversary in this episode. In the last one year, we have been creative, consistent and […]
Lulu Raghavan talks on the growing importance of sustainability in building brands
Importance of building sustainable brands
Dr. Nirmalya Kumar on changing consumer behaviour and building better research culture
Importance of research and data, in building powerful brands.