Are generalist professionals preferred over specialist talent? Where is the industry heading? Radha Radhakrishnan in conversation with Abhijit Bhaduri, Founder & CEO, Abhijit Bhaduri & Associates on the importance of deep skill.

Founder and CEO of Abhijit Bhaduri and Associates, Abhijit speaks in detail on the issue of generalists versus specialists in the communications industry. He says that we are going to live in a hybrid world and you will find that along the continuum, it’s going to be a continuum. See you will never find that there is just one answer to a question that it’s always going to be a year or somewhere on that spectrum. He explains that in general, you’re a communications person, from a specialist lens, if you look at it, then you are looking at you know let’s say, I’m a digital marketer, versus let’s say I am a social media influencer, it’s pretty much the same at a broader level, the context are different.

Growing people is a great way to create new business models.

Abhjit Bhaduri

Careers in a HYBRID World – Perspective from Abhijit Bhaduri

SKIP TO: 00:16 Skip the Mrigashira intro.

SKIP TO: 00:43 Skip the guest intro.

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