Covid induced lockdown brought a lot of unprecedented challenges to all industries, but it was a unique challenge for the personal computing industry. While the demand for the devices went up suddenly, there were bottlenecks in the supply chain as nothing was moving. There was pressure on the after-sales services also since the use of electronic devices also shot up. In this episode of Mrigashira, Dinesh Joshi, Head, Corporate Communications, HP shares how the right communications through the right channels helped the organization sell through the crisis. He also envisages that hybrid working and hybrid learning is the way forward.

The biggest challenge was to ensure the business continuity to overcome lockdown induced movement restrictions in 2020.

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