In this episode, David Meerman Scott, business strategist, advisor to emerging companies, author talks about his new book “Fanocracy: Turning Fans into Customers and Customers into Fans”, co-authored by his daughter Reiko Scott. Fanocracy is a deep dive into strategies to build an influential culture that drives business success.
David Meerman Scott, is an internationally acclaimed business strategist, author, entrepreneur, advisor to emerging companies, and public speaker. David joins us on Mrigashira to talk about his new book that he co-authored with his daughter Reiko: “Fanocracy: Turning Fans into Customers and Customers into Fans” and how it came about and what we can learn from it.  Fanocracy was listed on the Wall Street Journal Best Selling Books list in the Hardcover Business category^[

Scott’s assertion is that marketing and public relations is vastly different on the Web than in mainstream media. instead of buying or begging your way in, Scott says anybody can earn attention by “publishing their way in” using the tools of social media such as, blogs, podcasts, online news releases, online video and viral marketing. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose “ungated” publication.

Check out David’s books on Amazon, and connect with him on Twitter @dmscott and LinkedIn. Grab a copy of Fanocracy: Turning Fans into Customers and Customers into Fans, and check out the Fanocracy website. Great customer support is about building fans.

Great customer support is about building fans.

SKIP TO: 00:18 Skip the Mrigashira intro.

SKIP TO: 00:46 Skip the guest intro.

SKIP TO: 14:00 Skip to the quote.