In this episode of Mrigashira, Amit Misra, CEO, MSL Group talks about his winning formula of successful campaigns during pandemic. He also shares key trends for 2022 which will help communicators to step up their brands and businesses.

Amit Misra, CEO South Asia, MSL shares some of the trends likely to define 2022 for the Public Relations industry. Amit shares his views on some of the industry challenges around talent, evaluation, data and more.

With over two decades of experience, Amit Misra has played a pivotal role in building brand MSL in India. Today, the firm offers the best integrated services in the market for some of the world’s most sought-after brands in the region, with India leading the pack with sustained integrated growth. The validation of the work and the growth lies in the fact that the firm in India, has won most of the coveted Awards in the last 2 years.

There is still no talk of qualitative profiling of our campaigns, because that takes money.

SKIP TO: 00:18 Skip the Mrigashira intro.

SKIP TO: 01:04 Skip the guest intro.

SKIP TO: 18:34 Skip to the quote.