Charu Raizada Speaks to Alice Gurum, CEO of Media Pulse PR; Shailesh Goyal, Director, Simulations Public Affairs and Shishir Somani, CEO of Archer communications, on new age Media in Tier 1 & 2 cities.

India beyond metropolitan cities is now the new focus area for brands across the spectrum. There are companies that have created a niche for themselves in regional media communication. Our guests are seasoned experts from the hinterland and include Alice Gurum, CEO of Media Pulse PR; Shailesh Goyal, Director, Simulations Public Affairs and Shishir Somani, CEO of Archer communications.

Digitization has brought with it blurring of cross border boundaries. Small towns have become a driving force for ecommerce companies, OTT platforms, FMCG, telecom and more. Yet in the COVID world, brands and companies have been reticent in communicating with their stakeholders in these cities. We at Mrigashira spoke to communication experts, working closely with brands in tier one and two cities to find out if small towns are the future of PR in 2021.

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