Charu Raizada is in conversation with Rahul Sharma, Senior Director & Division Head (Public Affairs & Advocacy) with Genesis BCW. They discuss how the lines between public policy and corporate communications are slowly merging, leading to a need to adopt an integrated approach.

Today’s communication landscape calls for a change in the way we engage with different stakeholders. Traditional approaches previously undertaken by companies and organisations are being challenged and somewhere we need to learn, to work as integrated teams. And this means our role as reputation managers needs to reflect knowledge within each of our strategies. We quiz our guest Rahul Sharma to understand how the lines between public policy and corporate communications are slowly merging, leading to a need to adopt an integrated approach.
Rahul Sharma is a Senior Director & Division Head (Public Affairs & Advocacy) with Genesis BCW

In communications, an understanding of policies and regulations is a must now

Rahul Sharma

SKIP TO: 00:20 Skip the Mrigashira intro.

SKIP TO: 01:12 Skip the guest intro.

SKIP TO: 07:17 Skip to the quote.